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Cus­to­mer se­gmen­ta­ti­on

Customer segmentation

What does my target group look like?

Segmentation is a must if you want to be successful in ever more heterogeneous and fragmented markets. It is not only about classifying your own customers when it comes to loyalty or their value, but it is also about developing products for different types of needs, mapping out profiles for new customer acquisition or addressing a specific target audience.
We design a segmentation that is tailored to your needs – while never losing sight of its feasibility.

Download Factsheet

MOSAIC segments in our LINK Internet Panel

We use the internationally acknowledged Mosaic segmentation based on the socio-economic status of the target person for all our surveys in our LINK Internet Panel.

Philipp Fessler
Head of Analytics
+41 44 497 49 07