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Survey methods

LINK Internet Panel: with 110,000 active participants from all the various language areas, our internet panel is the largest in Switzerland. All panellists are recruited by phone and are invited to answer our surveys via email.
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110000

panelists

100%

CATI-

recruited

Responsive

Webdesign

LINK SwissTrend online: the fast and cost-effective online, multiple-topic survey in the largest and most representative panel in Switzerland – every week we conduct 1000 interviews in the German-speaking part of Switzerland as well as in West Switzerland with the option of another 200 interviews in Ticino. The LINK SwissTrend online is ideal for short surveys with visual elements.

1000

interviews

per week

Fast and

cost-

efficient

All

language

regions

Telephone interviews (CATI): we conduct our surveys primarily by computer-aided telephone interviews. A total of around 1,500 interviewers work during the day, evenings and Saturdays at our four locations in Lucerne, Zurich, Lausanne and Lugano. They have been specially trained by LINK and supervisors check and support their work.

German-

speaking

CH/West

CH/Ticino

600

interviewers

4 telephone

labs

LINK SwissTrend phone: Twelve-hundred computer-aided telephone interviews every week in all language regions in Switzerland – our LINK SwissTrend phone bus can rapidly and easily provide you with results in our proven LINK CATI quality. We can answer your questions with brief telephone surveys or even tracking studies on all topics.
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500

Interviews

per

week

Fast and

cost-

efficient

All

language

regions

Personal data collection (CAPI): some issues and projects can only be approached using face-to-face interviews, for example, localised surveys or highly comprehensive questionnaires. Using innovative instruments for tablets and in-house developed apps, LINK achieves new levels of quality when it comes to collecting personal data.

300

interviewers

Tablets,

Written

question-

naires

All

language

regions

Mobile surveys: selected smartphone users answer surveys on the go – for instance on their buying behaviour or advertising campaigns.
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25000

panelists

Represen-

tative

for all of

Switzerland

Respon-

dents can

be reached

everywhere

Qualitative market research: qualitative market research examines and digs down to find the unknown. It can uncover attitudes, needs and decision paths. Qualitative research delivers the groundwork for the new or further development of products and services.
Website LINK qualitative

Group

discussions

One-on-one

exploration

workshops

More information…