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Web Audience Measurement

More transparency in online advertising

Of 10 million paid ad impressions, 5 million are proven to be ineffective. There are numerous reasons for this. However, with “WAM – Web Audience Measurement”, you bring light back into the darkness of your online advertising.

Lack of visibility of the advertising in the browser, false clicks by bots, or reaching the wrong target group: classic cookie tracking is not sufficient to identify these problems and supply valid performance values for an online campaign. We have therefore developed our new “WAM – Web Audience Measurement” product in cooperation with Meetrics, the leading company in the field of ad verification.

Reasons for ineffective ad impressions:

Maintain perspective

With WAM, you see in real time whether your online advertising was visible for the target group aimed at, and you receive a report of all the important campaign KPIs. To collect the data, we combine online tracking data with the sociodemographic data of panellists from our high-quality Internet panel. This linking also enables us to determine the impact of a tracked advertising campaign by surveying the panellists.

WAM thereby provides you, as a client, with insights into the effect, target groups reached and visibility of online campaigns. Ultimately, it answers the question as to whether advertising material has been applied effectively.

Would you like to find out more about WAM?

Anja Kunath
Project Manager Online/Media
+41 44 497 49 54