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What does my target group look like?
Segmentation is a must if you want to be successful in ever more heterogeneous and fragmented markets. It is not only about ranking your own customers when it comes to loyalty or their value, but it is also about developing products for different types of need, mapping out profiles for new customer acquisition or addressing a specific target group.
We design a segmentation that is tailored to your needs – and never lose sight of its feasibility.

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