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Conjoint Analysis

Which product? At which price? For which target group?
Thanks to highly valid results and a broad scientific base, conjoint analyses have become the state-of-the-art method for researching products and price.
Conjoint analyses give you the surety that you are making the right decision when it comes to optimal product design, pricing or portfolio strategy. Needs segmentation on the basis of conjoint data give you a clear picture of your (potential) customers, forming the bedrock for efficient market cultivation.
Benefit from our long-term expertise in conjoint analysis. Alongside valid results and recommendations for action, this intuitive simulation tool enables you to perform analyses and potential appraisals on your own.