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Maximum Difference Scaling

Undistorted measurement of relevance / importance
Maximum Difference Scaling (MaxDiff) is the method of choice when it comes to a differentiated evaluation of the relevance of various aspects. As a trade-off procedure MaxDiff avoids the problem of directly asking about importance (scaling effects, demand inflation) and the disadvantages of rankings (no intervals).
MaxDiff can therefore be used for asking about individual mindsets, needs and motivation towards all kinds of different topics. MaxDiff scores are also an excellent basis for a needs segmentation.

Philipp Fessler
Directeur, Analytics
+41 44 497 49 07

Steffen Schmidt
Senior Project Manager Analytics
+41 44 497 49 30