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10/2015Cookie Tracking

The web analytics sector is becoming more and more professionalised and a host of new products are coming on the market. What should you be looking for when selecting the right analytics tool for your campaign? To be able to answer the really interesting questions about your campaign performance, you need the profile data from real people, a large online panel and quality assurance processes.
Christine Schär, Senior Project Manager with the research group Online/Media has written an article in the latest edition of Marketing&Communication all about “enhanced campaign performance thanks to quality data”.