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11/2015Ar­ti­kel zur Re­pu­ta­tions­ana­ly­se

Nowadays companies, institutions, authorities, and parties consider reputation as an intangible value for the success of an enterprise. A number of examples illustrates though, that reputation only becomes a topic if companies are already engaged with crisis management and damage control. But by means of an integrated reputation analyses, the topic can be approached proactively to assess risk, to avoid damage and to optimize weak spots.


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