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1/2016information and procurement behaviour of decision-makers and the significance of trade fairs

In 2015, LINK Frankfurt carried out a survey among 1,000 decision-makers in the German business world on behalf of the Institute of German Trade Fair Industry within the AUMA, the Association of the German Trade Fair Industry.
The survey’s topic was the information and procurement behaviour of decision-makers and the significance of trade fairs. The results have now been published in a comprehensive report.

Download for free (only in german)