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1/2016Digital World

Against the backdrop of the topic “digital world”, the Advisory Council for Consumer Affairs is now looking into the digitisation of business processes. The focus here is specifically on business models operating on the basis of personal data. As a follow-on to a short-term survey on the extent of individualised prices in online business in Germany, in November 2015 1000 consumers were asked about their awareness of price discrimination in online business.

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