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Day-to-Day CATI-Omnibus

No need to do things by halves – take the bus all the way!

In Switzerland, fewer and fewer people can be reached via listed fixed-line numbers.
By now, up to 30% of the population is essentially
excluded from CATI surveys with listed fixed-line numbers: this leads to results
that are structurally sharply biased. LINK has therefore
converted the CATI omnibus to a «dual frame sample» with listed fixed-line
numbers and mobile RDD (random digit dialling).

1,000 interviews every week based on the dual frame approach.
These are conducted with a representative sample of the relevant linguistic population aged 15 to 79
years in German-speaking and French-speaking Switzerland, with an additional 200 interviews
in Ticino as an option.

Download Article: CATI – Abschied vom Sonderfall Schweiz (DE)

Download Factsheet

Laura Colledani
Project Manager Consumer Insight
+41 41 367 72 25