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LINK Real Customer Check

Mystery check with real customers.
The LINK Real Customer Check recruits “”real”” or prospective customers who experience the purchasing, advice or support situation with their personal identity and their own interests and needs and evaluate this experience according to a structure on which they have received training beforehand. Accordingly, (complex) scenarios are not necessary since the testers are in effect acting as themselves. The authenticity of the testers minimises being discovered and has yet another plus in that it enables a broader evaluation, e.g. in the form of an extra unstructured experience report that introduces a qualitative element into the study.

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