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  • Market research

    Introduce assurance into your decision-making processes. From the baseline study to pricing, from brand value to customer loyalty, we deliver reliable data. Our market research goes beyond pure data collection and questions respondents from the client’s perspective. How can the business model be improved? What are the new opportunities out there and which innovations should your company focus on?
    We use various types of analytical methods to carry out our market research. For instance, the Market Response Finder. This measures contact frequency, brand and advertising recall and, therefore, the effectiveness of your advertising activities, so you can see where you can get the maximum out of your marketing budget. Conjoint analyses describe how customers and consumers make decisions by weighing up the various attributes of different products and services. Statistical methods enable estimates on market potential and market share. Our EmotiCam measures facial expressions and reads emotions to give you analyses that are accurate down to the last second – useful, for example, when checking your advertising impact.

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    Marketingprozess

  • Social research

    What you’ve always wanted to know about society – leisure activities, unemployment figures, childcare or crime rates: our surveys give you the answers.
    LINK Institute has worked for many years as a partner with public and academic institutions. This commits us to the on-going enhancement and development of market research surveys in the interests of the public.
    LINK operates a total of four telephone labs for computer-aided interviews (CATI) in the three main language areas in Switzerland. This substantial infrastructure in the German-, French- and Italian-speaking areas of Switzerland ensures that surveys are reliably performed, even with extremely large samples. We select our interviewers with the greatest of care and train them up for their demanding tasks. Since they live in the local area, they speak the respondents’ language perfectly and can dig down deeper into the sample. All these criteria are the cornerstone for meaningful and scientifically recognised results.

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  • Media research

    If you would you like to know more about users of newspapers and magazines or Internet sites, if you wish to survey TV viewers or radio listeners, or if you are interested in the efficiency of media investments, our online / media research group is the right contact. We conduct user and subscriber surveys and gather information on usage behaviour, motivation and interest in topics. We also demonstrate how new subscribers or users can be gained, why existing users move, and how the public responds to new offers, for example. The combination of web analytics and survey data in the LINK Internet panel offers completely new insights into user behaviour.

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  • Mobility research

    The Swiss are a nation of commuters. Discover from where to where they all travel, why and with which means of transport, as well as how much time and money it costs them each day. Find out how satisfied these users are and how their satisfaction could be improved on.

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  • Survey methods

    LINK Internet Panel: with 130,000 active participants from all the various language areas, our internet panel is the largest in Switzerland. All panellists are recruited by phone and are invited to answer our surveys via email.
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    130000

    panelists

    100%

    CATI-

    recruited

    Responsive

    Webdesign

    LINK Visual Bus: the fast and cost-effective online, multiple-topic survey in the largest and most representative panel in Switzerland – every week we conduct 1000 interviews in the German-speaking part of Switzerland as well as in West Switzerland with the option of another 200 interviews in Ticino. The LINK Visual Bus is ideal for short surveys with visual elements.
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    1000

    interviews

    per week

    Fast and

    cost-

    efficient

    All

    language

    regions

    Telephone interviews (CATI): we conduct our surveys primarily by computer-aided telephone interviews. A total of around 1,500 interviewers work during the day, evenings and Saturdays at our four locations in Lucerne, Zurich, Lausanne and Lugano. They have been specially trained by LINK and supervisors check and support their work.

    German-

    speaking

    CH/West

    CH/Ticino

    600

    interviewers

    4 telephone

    labs

    Day-to-Day CATI-Omnibus: Twelve-hundred computer-aided telephone interviews every week in all language regions in Switzerland – our day-to-day bus can rapidly and easily provide you with results in our proven LINK CATI quality. We can answer your questions with brief telephone surveys or even tracking studies on all topics.
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    1200

    Interviews

    per

    week

    Fast and

    cost-

    efficient

    All

    language

    regions

    Personal data collection (CAPI): some issues and projects can only be approached using face-to-face interviews, for example, localised surveys or highly comprehensive questionnaires. Using innovative instruments for tablets and in-house developed apps, LINK achieves new levels of quality when it comes to collecting personal data.

    300

    interviewers

    Tablets,

    Written

    question-

    naires

    All

    language

    regions

    Mobile surveys: selected smartphone users answer surveys on the go – for instance on their buying behaviour or advertising campaigns.
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    18000

    panelists

    Represen-

    tative

    for all of

    Switzerland

    Respon-

    dents can

    be reached

    everywhere

Qualitative market research: qualitative market research examines and digs down to find the unknown. It can uncover attitudes, needs and decision paths. Qualitative research delivers the groundwork for the new or further development of products and services.
Website LINK qualitative

Group

discussions

One-on-one

exploration

workshops

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