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  • LINK Institute launches new offering – the Link Community Check

    The LINK Community Check at (www.gemeinde-check.ch) is the latest offering from LINK for profiling Swiss communities. Now, communities with moderate budgets can also gain greater insights into how satisfied people are with living in the local area as well as identifying the location’s strengths and any problem areas. Together with Farner Consulting, this offering also includes consultancy and communication services.

    What are the main issues in the community?

    Representative population surveys are an excellent instrument for leaders in local communities to find out objectively how satisfied people are, identify problem areas and, based on these results, establish the need for action. Up to now such surveys were either relatively expensive or – in the case of a cheap solution – weak or not overly representative. We have developed the LINK Community Check to overcome the balancing act between quality and costs. Its implementation is standardised and offers the utmost in quality – even for small budgets. Individual, hot topics and issues can also be integrated into the survey.

    Tried and tested tool on the basis of more than 25 years experience

    LINK has been conducting surveys in communities, cities and cantons over several decades and has a wealth of experience in systematically and representatively collecting data on peoples’ expectations and satisfaction with life in the community. The new LINK Community Check builds on this experience with, among other things, a tried and proven standard questionnaire. This questionnaire is also an excellent basis for regularly repeating the survey as a longitudinal study, enabling the evaluation of the actions implemented.

    Nation-wide benchmark for comparisons with other communities

    The standard questionnaire is also the cornerstone for a Switzerland-wide, unique benchmark that enables the comparison of survey results with other same-size communities. This puts the results into context, shows the relevance of the outlined areas of activity and clearly identifies location strengths.

    Collaboration with Farner Consulting

    Alongside standardised survey services as part of the LINK Community Check, collaboration with the agency Farner Consulting also enables LINK Institute for Market and Social Research to deliver individual solutions with targeted support for communities and their community planning. This collaboration ensures holistic process guidance and additional expertise when it comes to using these survey results to establish a strategic development plan in dialogue with local authorities and the various interest groups as well as deriving specific measures from them.

    Matthias Winzer
    Head of Population Surveys
    +41 41 367 73 98

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  • LINK Institute and the backbone of the Swiss market research scene talk about the sector’s future

    LINK Institute held the 9th LINK Market Research Day in Lucerne on Tuesday, 24 September 2019. Around 150 market researchers from large Swiss companies, analysts, marketeers, product managers and academics attended. The event’s themes this year were the changes in market research requirements as well as the latest trends in the sector. Talks and panel discussions showed how market research can contribute to making better business decisions in the digital age with new technologies, methods and tools.

    For pictures and presentations from the event, see our Market Research Day page.

  • Few Swiss holidaymakers are mindful of the environmental impact of their 2019 summer holidays

    Between June and August 2019, LINK Institute representatively questioned 2,095 respondents in the German- and French-speaking regions of Switzerland about their 2019 summer holidays. According to the results, 64% of Swiss holidaymakers went away in the summer or were planning to do so at the time of the survey. For most of them, environmental aspects are not an issue. Only 21% said they thought it was important that the journey to their destination was environmentally-friendly and only 27% that their accommodation was environmentally-friendly. Apart from the proximity to nature or a natural environment at their destination, it is the climate and the price that top the decision criteria list when it comes to their choice of destination.

    No flight shame discernible – younger people with worse eco-balance

    Only 19% of Swiss summer holidaymakers holiday in Switzerland – most migrate abroad to other European countries (69%). Eleven percent travel outside Europe. Accordingly, cars (46%) and planes (37%) clearly dominate the choice of transport. Only 13% travelled by bus or train and, as such, chose a form of transport with a better carbon footprint.
    «Apart from the fact there’s an absence of flight shame, the environmental protests by the younger generation have also had no impact on summer travel patterns», says Stefan Reiser, Head of Market Research at LINK Institute, who ran the study. Indeed, at 71%, 15 – 29 year-olds went on summer holiday not only more frequently than the older generation, at 52%, they also travelled by air much more frequently and at 60% travelled significantly more often from Switzerland to non-neighbouring countries.

    This ties in with the decision criteria summer holidaymakers named when it came to their choice of travel destination. However, environmental aspects were particularly important for older people aged between 60 and 79. For 37% of them, an eco-friendly journey to their destination was highly relevant, as was eco-friendly accommodation for 45%. Among the 15 – 29 year-olds, this figure reached just 21% and 23% respectively.

    No real improvement in terms of environmental impact in comparison to 10 years ago

    The behaviour of the surveyed summer holidaymakers who have been planning their summer holidays on their own for the last 10 years has not changed over the decade to become more eco-friendly when it comes to transport. The car in particular comes out as the winner in this comparison: 36% travel more often with the car or camper van in comparison to just 15% of respondents who travel less frequently with such transport. The figures for bus and train are more or less balanced, and only a slight downward trend can be seen for air travel (36% say they travel less often, 33% just as often and 24% more often).

    Attitude and behaviour match

    Summer holidaymakers who say that these days they take care that their summer holiday plans are eco-friendly, do in fact act more sustainably. Specifically people who think that a eco-friendly journey to their destination is important have reduced their number of flights in comparison to 10 years ago and use transport with a good eco-balance more often.

    «If, however, the eco-balance of summer holidays is to be fundamentally and sustainably improved, there’s no way round external intervention in the market to make transport with a good eco-balance more attractive», says Stefan Reiser summarising the results.

    DOWNLOAD: Charts Press Release LINK Swiss Holidaymakers’ Summer Holidays

    Stefan Reiser
    Head of Business Unit Market Research
    +41 79 198 27 25
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  • Stefan Reiser talks at Research Focus

    The Swiss Market and Social Research Association (VSMS) has organised an event on the topic of “Agility – the key to success or hyperactivism?” Stefan Reiser, Head of LINK’s Business Unit Market Research will be talking with Pawel Gershkovich, Global Director Product & Innovation, GfK and Dr. Sigrid Schmid, Senior Consulting Manager, GIM on this topic.

    For registration and further information, visit the VSMS website.

  • Welcome!

    We would like to extend a warm welcome to our new colleagues at LINK


    sabine.frenzel Kai_200x300 jan_huisman-1 Mike_200x300
    Dr. Sabine Frenzel

    Head of Social Research

    Kai Wasternack

    Team Leader

    IT Development

    Jan Huisman

    Head of

    Digital Marketing


    Mike Barmettler

    Software Engineer