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  • LINK qualitative

    Detailed information can be found here:


  • Philosophy

    We offer individual services tailored to our customers’ needs and marketing philosophy – performed by a team of specialists who not only investigates customer centricity, but who lives customer centricity itself.

    We advise you from the definition of the problem to the conception of an ideal study design – if desired, we will also be happy to advise you on the concrete implementation of the results.

    The moderation is carried out exclusively by specially trained, permanent project managers of LINK qualitative AG, who are part of the project team from the very beginning. This is the only way to meet our high quality standards.

    Based on the complete data material, such as transcripts and audio/video recordings, we provide you with a multi-stage analysis – always brought to the point in an understandable way.

  • The entire spectrum of qualitative market research

    LINK qualitative AG has a wide range of services and methods at its disposal to help you answer your questions in the best possible way.

    When choosing the most appropriate approach, neither the most popular nor the latest method must be the best solution: We use what is purposeful for answering your questions.


    B2C & B2B

    • Basic studies
    • Brand image studies
    • Customer journeys / touchpoint analyses
    • Concept tests
    • Advertising impact: pre-/post tests
    • Usability tests
    • Development of products & services / co-creation approaches
    • Sentiment analyses
    • Communication laboratories

    Within the company

    • Employee satisfaction
    • Internal communication
    • Workshops


    Individual approaches

    • Individual interviews & expert interviews
    • Ethnography & netnography
    • Mystery shopping
    • Consumer connects

    Group-dynamic approaches

    • Focus groups
    • Creative workshops
    • Connecting labs
    • Online blogs
  • Industries of particular focus

    There are hardly any industries in which we have not been able to gain experience.

    Nevertheless, there are priorities. Our project teams are specialists in the following areas:

    • FMCG
    • Healthcare / Pharmaceuticals
    • Media
    • Telecommunication
    • Finance / Insurance
    • Energy / Transportation
    • Luxury
    • Tobacco
  • Contact

    You have a general inquiry? You would like a quote?

    We are glad to be there for you.

    Tel: +41 (0) 44 497 49 13


    LINK qualitative AG
    Flurstrasse 30
    8048 Zürich