The Swiss government’s 2050 energy strategy shows where we are heading. The expansion of renewable energies and efficient building refurbishment will have a considerable impact on individuals’ and companies’ planning, ways of working and mobility. Furthermore, the opening-up of the electricity market will present new challenges to Swiss suppliers.

In this dynamic environment, insights – whether in the B2B or B2C business – will become increasingly important in areas such as customer satisfaction, brand image and advertising impact. Energy suppliers are required to position themselves for future business using a marketing strategy; and this is required in a market context which offers relatively little potential to stand out in terms of the services provided. Furthermore, the needs of B2B and B2C customers are very different.

In this area of conflicting priorities, we help our customers to make better decisions and the right decisions based on in-depth data and market insights.

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David Sanchez

Retail & FMCG Research