Healthcare market research requires a particular amount of industry expertise. The market is very fragmented and includes specialist areas such as medical engineering and biotechnology, where market research is often only performed selectively. We carry out qualitative and quantitative studies and market analyses in all market segments to help our customers to make decisions and monitor the competition. Our services extend across the areas of advertising research, product development and market potential analysis, customer and employee satisfaction or customer segmentation.

We cover OTC, OTx and Rx and use the survey tools and recruitment methods suited to the issue and objective. It makes no difference whether the market research concerns pharmacists, doctors, healthcare assistants, current or former patients or consumers, and we also carry out studies in an international context. We are also comfortable working in complex technical and regulatory areas and, in addition to pharma, healthcare and medicine, we also conduct studies in the health, medical engineering and biotechnology sectors.

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Stefan Reiser

Managing Director
Marketing Research