New distribution channels for journalistic content, recipients' changing use of media and innovative funding concepts for media products – ongoing digitalisation and its consequences are constantly posing new challenges to the media sector. However, they are also unlocking new opportunities. We help media companies, publishers, online portals and other industry players to identify and exploit these opportunities. Amongst other things, we provide insights into cross-media reach, brand image and the specific target group's motivation to use the products.

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