In dynamic times – including in the political sense – it is not only important for public officials, in particular, to understand what the population is thinking, they should also know why.

When it is a matter of gaining a deeper understanding of attitudes towards socially relevant issues, political research, and especially qualitative political research, plays a major role. It examines the key factors in how political opinions are formed and the underlying motives which determine election and voting behaviour in various sectors of the population. We also use representative, quantitative surveys to determine awareness, understanding and the formation of opinions about political issues in society.

With the aid of a wide range of survey tools, we generate valuable political insights for parties, committees and associations, which are made even more valuable by the depth they go into. We support you in the areas of campaign evaluation, the development and assessment of communication strategies and the reasoning behind issues relating to specific target groups.

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Matthias Winzer

Social Research