The Swiss retail trade is in a state of conflict between established systems, changing consumer behaviour, rapid technological developments and price pressure from abroad in an increasingly dynamic and competitive market environment, both online and on the high street. In order to survive, solutions are required which directly address consumer needs.

We can help you to secure in-depth insights into existing and potential target groups, the customer journey, opportunities and risks of your positioning in the competitive environment, acceptance of new concepts, potential of sites, impact of your POS and online presence, your advertising and your range and pricing policy. This enables you to identify potential for future business success and to make better decisions.