Exclusive Research Study – The Sports Brands Winning The Online Race In Germany

This research report of Europe’s key online market demonstrates which sports brands are winning the online race and why. It highlights the importance of consumer awareness and digital web performance.

60 of the leading sports brands are covered in the report (details below).

Consumer survey with 3.000 participants

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Brands included in the study:

  • Adidas
  • arcteryx
  • Asics
  • Bergans
  • Billabong
  • Bogner
  • Brooks
  • Burton
  • Canada Goose
  • Champion
  • Columbia Sportswear
  • Converse
  • Dyomos
  • Ellesse
  • Fila

  • Fitbit
  • Garmin
  • GoPro
  • Gymshark
  • Haglöfs
  • Head
  • Helly Hansen
  • Hoka One One
  • Icebreaker
  • Jack Wolfskin
  • Jako
  • Jordan
  • Lowa
  • lululemon
  • Mammut

  • Merrell
  • Moncler
  • Mountain Hardwear
  • New Balance
  • Nike
  • Odlo
  • On
  • Patagonia
  • Peak Performance
  • Peloton
  • Puma
  • Quiksilver
  • Rab
  • Reebok
  • Regatta

  • Rip Curl
  • Salewa
  • Salomon
  • Saucony
  • Scott
  • Shimano
  • Skechers
  • Speedo
  • Sunnto
  • The North Face
  • Trigema
  • Under Armour
  • Vans
  • Vaude
  • Wilson

Methodology:

  • Pillar 1 (Consumer survey – 3.000 participants): The brand’s digital awareness and attractiveness to consumers
    • Online purchasing criteria
    • Sports article purchased online by segment (Running, Fitness, Biking)
    • Online purchasing channels (Brands, Retailer, Amazon, Zalando a.o)
    • Brand awareness: past and future online purchase interest (by brand)
    • Brand attractiveness: social media appeal (by brand)
    • Brand attractiveness: perceived digital fitness (by brand)
    • Top digital brands
  • Pillar 2 (Analysis of web KPIs): The brand’s digital web performance
    • The brand’s digital web performance
    • Web-traffic analysis (visitors, unique users, duration, sites/visit)
    • Social media performance
    • Google Trends analysis
    • Keyword search analysis

Pricing:

  • 1500€ includes access to online interactive report + Executive Summary (PDF) + Raw data
  • Optional Add-on: Please get in touch if you are interested in a customized report (customized interpretation and recommendation) + remote management presentation by LINK and EDM.

 

Interested in similar studies in Scandinavia, France, UK, Spain or Italy?

Your brand is not yet included in the report and you want to know, where you stand?

Write us:
k.piekarz@edmpublications.com

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