Strong brands are everywhere and shape our daily lives by unconsciously influencing our daily purchasing decisions. In a dynamic, constantly changing world, they also offer guidance and security. Successful brands generate a high profile and become very attractive with their target group, which also provides a higher market position for their company.
In a cross-industry comparison, the importance of niche brands tend to be underestimated. Product and company brands also get mixed up frequently. This is not useful, as different assessment parameters are important for each of the two types of brand.
In the Corporate Consumer Brands Study, LINK has applied a new method to resolve this discrepancy. 1,000 German-speaking Swiss who are in a direct consumer relationship with 20 of the most well-known Swiss company brands took part in a representative online survey.
In our whitepaper you can read which brands from the areas of retail, FMCG, watches, banks and insurances as well as mobility and services perform most strongly and are highly attractive and desirable among consumers.
