LINK is not only about digital. Despite all the digitisation efforts in market and social research, it is often the verbal communication between people in many study designs that is one of the most important elements for obtaining valid and reliable results. Furthermore, the personal approach in the field of customer satisfaction, for example, enables the highest exhaustion rates. It thereby reduces the danger of risky biases due to the under-representation of more critical customers with an inherently lower willingness to participate in online surveys.
LINK is the only agency in Switzerland to run CATI research centres in all language regions of Switzerland, and has a workforce of more than 300 and over 500 interviewers. We achieve maximum coverage of the population in this way. We have therefore extended our range of omnibus surveys. The LINK SwissTrend phone is now carried out weekly by telephone with 500 residents in German-speaking and French-speaking Switzerland, and with an option for Ticino too. This is conducted among a sample that is representative of the population, in order to obtain insights quickly and cost-effectively. As with our LINK SwissTrend online omnibus, we have also optimised the timing and we are able to deliver results within just 8 days.
