New LINK logo: expanded service range for our clients

LINK has a new logo. But this change goes more than skin deep. It also highlights the newly expanded range of services that we offer our clients.

As a member of YouGov, we recently began to provide our clients with access to globally leading data products and internationally representative survey pools. In addition to a direct link to the products YouGov Profiles, BrandIndex and Global Profiles, we provide our clients with access to the YouGov Panel and its more than 20 million members around the world. This enables us to provide you with more targeted advisory services and find the perfect solution for your particular situation.

In addition to these new options, we continue to offer the same wide, high-quality range of LINK services that we always have – for instance, the LINK Panel will continue to function as the only active online panel recruited by telephone in Switzerland that operates independently of the YouGov Panel and will provide you with the largest and highest-quality survey pool in the country. Even though digitalization continues to spread into many parts of our lives, there are some questions that can only be answered reliably during in-person conversations. For this reason, we will naturally continue to provide you with our wide spectrum of survey services, including telephone interviews, qualitative interviews, group discussions and face-to-face surveys.

The new LINK logo that has just been added to our brand identity fittingly highlights our positioning and our expanded range of services. «Our new identity underscores not only our affiliation with YouGov and our well-known LINK quality, but also the joint work that the YouGov and LINK teams are already doing today on behalf of our clients,» said Benedikt Lüthi, the CEO of LINK and the General Manager of YouGov DACH (Germany, Austria and Switzerland). “As we have always done, we are focusing on our clients. We continue to find high-quality solutions to their problems. Our expanded service range will now enable us to address the issues more efficiently.”