quantilope by LINK: New service for flexible, quick and agile market research

In times of budget cuts or budget freezes, the demands on marketeers are increasing. It must be possible to develop decision-making criteria and strategies quickly, flexibly and efficiently – “quantilope by LINK” offers a solution for this.

Since 2018, LINK has carried out projects on behalf of its customers in partnership with the end-to-end research tool quantilope. Since June 2021, the company has been an official partner of Agile Insights Software from Hamburg and is its partner in Switzerland. With this innovative package of software and consultancy as well as fully automated surveys, data analysis and visualization, projects can be completed within five working days. As a result, the product meets the market’s increased demands for speed and customers avoid making bad investments in the wrong areas or campaigns. At the same time, strategic decisions can be made by answering burning questions on the basis of high-quality insights. With quantilope, tracking studies can be set up once and then repeated as many times as required. And this is not limited to Switzerland: the facility to carry out multilingual and country studies is an attractive option for all companies that are involved in research work on an international level.

Wide range of methods and tools

quantilope is an agile toolkit with a wide range of tools and methods which can be flexibly combined – coupled with LINK’s many years of professional consultancy expertise it is the ideal basis for carrying out a range of market research projects, whether they be tracking or ad-hoc studies. quantilope offers numerous automated methods. They are easy to use and can be adapted flexibly so that high-quality insights can be generated quickly for any question. These include implicit methods (single association test, multiple association test), choice-based conjoint analyses or maximum difference scaling. You will find an overview of all the methods on our website.

You will find a list of all tools which can be used to answer your questions here. These questions can relate to anything from brand strategy, product planning and communication to monitoring studies, e.g. in the areas of customer and employee satisfaction, and even brand and advertising tracking studies. All assets from quantilope can be individually adapted to meet customers’ requirements. As a result, every phase of product or campaign development can be carried out in succession. The random sample too can be individualized as required – our customers decide which panels are used as any of them can be linked in – both national and international ones. Even customers’ own addresses or links to social media contacts can be integrated – and naturally the unique LINK Panel can always be used.

Forms of project work

Are you interested? There are three different ways in which we can work together:

• Do it yourself: You acquire a quantilope license through LINK and carry out studies yourself following an onboarding session with LINK project managers.
• Agile research partnership: Via quantilope, your team works in partnership with our project team online and can view results and projects, create analyses and call up data at any time.
• Project carried out by LINK: Using our quantilope license, we carry out your project quickly and efficiently on your behalf. We provide an analysis and an insight dashboard for this purpose.

We would be happy to guide you personally through this innovative range of services based on professional technological expertise, high-quality research methods and personal consultancy. In a 45-minute demo, we will show you how your market research approach could look in the future.  Make more reliable decisions – contact us using the form below.

You will find further information about our services on our website.