White paper and webinar: LINK and Swisscard AECS present a new concept for agile market research in Switzerland

Many companies face the challenge of having to provide market feedback within a few weeks or even days and adapting it to iterative development cycles. Classic marketing research projects that run for a period of one month to three months and extend from the call for bids to the provision of results cannot meet this need. «Agile market research» is frequently suggested as a solution. It is a term that is widely used by the trade press. But «agile» does not mean «fast.» The term is frequently misunderstood in companies. There is also no uniform definition of agile market research that encapsulates what it indeed does and does not involve. Company practices generally seem to focus on providing insights faster and/or more flexibly. In the process, quality issues may slip to the wayside or hardly be considered at all. But is it better to take a “quick and dirty” approach, one in which a non-representative group of members from a target group are surveyed than to do no market research at all?

White paper and webinar explore the new approach being used by LINK and Swisscard AECS

In 2019, Swisscard began looking for someone who could help it with agile development processes and made LINK its agile marketing research partner. In addition to conducting fast, flexible projects, this partnership strives to gain the best-possible insights and maximum flexibility in terms of applicable data-collection and analytic methodologies.

The jointly developed model of agile collaboration can also be applied to other industries and companies. This is why we presented a white paper that summarizes our principles and will hold a webinar on this topic in January.

Registration to the free webinar on January 26, 2021

An overview of the webinar:
Date: Tuesday, January 26, 2021
Time: 10 a.m. to 11 a.m.
Topic: Agile insights management
Presented by: Dr. Mirko Jazbec, Senior Manager Product Development
Swisscard AECS GmbH and Stefan Reiser, Head of Marketing Research
LINK, Switzerland