Decision-makers worldwide are faced with increasing uncertainty. Disruptive changes in the economy and society seem to make it impossible to predict with any certainty how demand will develop. However, when it comes to strategic and operational planning, it is crucial to success to be as accurate as possible in anticipating future developments in demand in good time.

Given dynamic and rapidly changing consumer behaviour, managers in marketing, distribution and product development wonder:

“”How will demand for our products and services develop in one month, in three months and in one year from now?””

Implicit demand prediction (IDP) provides valid insights into this critical issue for business.

Das gegenwärtige Kundenverhalten wird von gespeicherten Erfahrungen der Gegenwart und Vergangenheit bestimmt. Diese wiederum beeinflussen die Erwartungshaltung und damit das zukünftige Kundenverhalten. Das Wissen der Kunden über die eigenen Präferenzen und Motive sowie der Gesellschaft als Ganzes ist in den unbewussten Strukturen des Gedächtnisses abgespeichert, im sogenannten impliziten Gedächtnis. Die Rechtfertigung für eine Entscheidung derweil ist ein bewusster Prozess im expliziten Teil des Gehirns. Implicit Demand Prediction setzt auf eine leistungsstarke Reaktionszeitanalyse, um die impliziten Motive und Präferenzen zu erkennen sowie auf eine Analyse offener Textantworten, um die explizite Rechtfertigung zu erfassen.

What is the added value of predictions if the external parameters in the market and society change quickly? An efficient forecasting tool should include the option of assessing how demand is affected by changing parameters. Implicit demand prediction includes an interactive simulator which uses AI-based key driver analysis, enabling you to easily adapt your forecast to changing external situations using a sliding bar.

The highly standardised survey design used for implicit demand prediction features an interview lasting less than two minutes and guarantees fast and efficient insights. The latest methods from consumer psychology and artificial intelligence are able to generate reliable and credible insights into future purchasing behaviour. Everything is collated on a very clear, interactive dashboard, which every stakeholder in the company understands and can use for operational and strategic planning.

Contact us

Dr. Steffen Schmidt

Senior Project Manager Analytics