The LINK Internet panel provides a representative picture of the Swiss population (Swiss and language-assimilated online users). With the help of comprehensive profile information on our panellists, we can select and interview people from the target group very accurately for your questions. Through the targeted and systematic online survey in our LINK Internet panel, you will receive reliable results for your questions within a few days.
What makes the LINK Internet panel so different?
- With 115,000 panellists, the LINK Internet panel is the largest and highest quality panel in Switzerland.
- All panel members are recruited by telephone and are thus personally verified – no fake profiles or chatbots, no bias due to self-selection, no duplicates.
- It is the only Internet panel in the country that offers maximum reliability in terms of the representativeness, validity and authenticity of the persons surveyed through the consistent linking of quality criteria.
- It is the only panel that shows a complete cross-section of the entire Swiss population and can therefore be used for any conceivable question.
- The panellists are thoroughly qualified as part of the high-quality recruitment process for the LINK Internet Panel, so that, depending on the research question, they are then invited to take part in surveys based on these qualified user profiles.
- Following YouGov’s acquisition of LINK, our LINK Panel remains separate from YouGov’s and continues to provide you with the largest and highest quality survey pool in Switzerland.
