Track daily performance

Strategize your growth with 16 vital brand health metrics as clear KPIs. Helping you analyze and benchmark your success against your goals, your competitors, and your entire market.

  • Media & communication metrics:
    Advertising Awareness • Aided Brand Awareness • Attention • Buzz • Word of Mouth Exposure
  • Purchase funnel metrics:
    Purchase Intent • Consideration • Current Customer • Former Customer
  • Brand perception metrics:
    General Impression • Customer Satisfaction • Quality • Value • Corporate Reputation • Recommendation • Index (overall brand health)

Track daily performance

Strategize your growth with 16 vital brand health metrics as clear KPIs. Helping you analyze and benchmark your success against your goals, your competitors, and your entire market.

  • Media & communication metrics:
    Advertising Awareness • Aided Brand Awareness • Attention • Buzz • Word of Mouth Exposure
  • Purchase funnel metrics:
    Purchase Intent • Consideration • Current Customer • Former Customer
  • Brand perception metrics:
    General Impression • Customer Satisfaction • Quality • Value • Corporate Reputation • Recommendation • Index (overall brand health)

Understand your audience in depth

Chart brand trajectories right up to the present day with 15+ years of historical brand data and our ever-growing source of constantly evolving living data.

Create the picture that matters most to you, using a range of time-periods and chart-types, easily downloading the data via an API feed to share directly with colleagues or clients.

Immediately identify and take act on any changes in your brand’s perception, seizing opportunities in your sector.

YouGov BrandIndex is part of an ever-growing source of constantly evolving, connected intelligence. We call it living data.

Track your strategy with YouGov BrandIndex, then easily connect to YouGov’s other solutions; Plan your strategy, Explore online behavior, Activate campaigns and more.

A truly 360° view of your audience.

Understand your audience in depth

Chart brand trajectories right up to the present day with 15+ years of historical brand data and our ever-growing source of constantly evolving living data.

Create the picture that matters most to you, using a range of time-periods and chart-types, easily downloading the data via an API feed to share directly with colleagues or clients.

Immediately identify and take act on any changes in your brand’s perception, seizing opportunities in your sector.

YouGov BrandIndex is part of an ever-growing source of constantly evolving, connected intelligence. We call it living data.

Track your strategy with YouGov BrandIndex, then easily connect to YouGov’s other solutions; Plan your strategy, Explore online behavior, Activate campaigns and more.

A truly 360° view of your audience.

A constant eye on brand performance


Agile
React to changes in perception as they unfold, with daily data.


Time-rich
Capture your brand’s performance over time with over a decade of historical brand data.


Vast
Track brand health across multiple metrics, sectors, and markets simultaneously.


Savvy
Benchmark your competitive edge by watching the daily performance of your competitors.


Flexible
Add your own custom trigger questions to enrich perception around specific campaigns or initiatives.


Simple
Access your data in one unique online platform with a single login.

Intelligence across industries

BrandIndex gives instant access to daily brand tracking across 40+ industries, including:

  • Automotive
  • Banking and Finance
  • Charities
  • Consumer Electronics
  • Digital, Media and Technology
  • FMCG
  • Health and Cosmetics
  • Public Transport, Utilities and Services
  • Real Estate
  • Retail
  • Sport
  • Travel and Leisure
  • Telco
  • Video Gaming & Esports

Intelligence across industries

BrandIndex gives instant access to daily brand tracking across 40+ industries, including:

  • Automotive
  • Banking and Finance
  • Charities
  • Consumer Electronics
  • Digital, Media and Technology
  • FMCG
  • Health and Cosmetics
  • Public Transport, Utilities and Services
  • Real Estate
  • Retail
  • Sport
  • Travel and Leisure
  • Telco
  • Video Gaming & Esports

You want to know more?
We look forward to hearing from you.