More questions, more metrics, more value

Enrich your audience understanding with the largest globally consistent selection of demographics, psychographics, attitudinal and behavioral consumer metrics available – with an unmatched 700+ attitudinal points and 150+ media questions. Understand their thoughts, feelings, behaviors and habits, monitoring global trends, customer behavior, media consumption and more so you can plan targeted campaigns and effective partnerships.

More questions, more metrics, more value

Enrich your audience understanding with the largest globally consistent selection of demographics, psychographics, attitudinal and behavioral consumer metrics available – with an unmatched 700+ attitudinal points and 150+ media questions. Understand their thoughts, feelings, behaviors and habits, monitoring global trends, customer behavior, media consumption and more so you can plan targeted campaigns and effective partnerships.

Optimize your strategy

Create campaigns that resonate across the globe, and confidently tailor your strategy to work in multiple markets or regions. Conduct research for business expansion, gauge interest in new product launches, build relationships with international partners – YouGov Global Profiles empowers you to drive your business or brand to the next level, and beyond.

Optimize your strategy

Create campaigns that resonate across the globe, and confidently tailor your strategy to work in multiple markets or regions. Conduct research for business expansion, gauge interest in new product launches, build relationships with international partners – YouGov Global Profiles empowers you to drive your business or brand to the next level, and beyond.

Global audience profiling, made simple:


Consistent questions
Easily compare and contrast audiences, with an unrivalled 1000+ consistent questions across 43 markets.


Rich coverage
Hundreds of thousands of data variables on media consumption, attitudes and more.


Cost-effective
Benefit from our cost-effective ‘seat’ model pricing, enabling you to decide product access at a user level.

Intelligence across industries

BrandIndex gives instant access to daily brand tracking across 40+ industries, including:

  • Automotive
  • Banking and Finance
  • Charities
  • Consumer Electronics
  • Digital, Media and Technology
  • FMCG
  • Health and Cosmetics
  • Public Transport, Utilities and Services
  • Real Estate
  • Retail
  • Sport
  • Travel and Leisure
  • Telco
  • Video Gaming & Esports

Intelligence across industries

BrandIndex gives instant access to daily brand tracking across 40+ industries, including:

  • Automotive
  • Banking and Finance
  • Charities
  • Consumer Electronics
  • Digital, Media and Technology
  • FMCG
  • Health and Cosmetics
  • Public Transport, Utilities and Services
  • Real Estate
  • Retail
  • Sport
  • Travel and Leisure
  • Telco
  • Video Gaming & Esports

You want to know more?
We look forward to hearing from you.