Explore living data

YouGov Profiles is an ever-growing source of living consumer data, with 2 million+ data variables from YouGov’s 20 million+ global panel members in 49 markets.

Covering demographic, psychographic, attitudinal and behavioral consumer metrics, our data is collected daily and updated weekly.

Connect to YouGov BrandIndex for the most comprehensive view of everything your audience thinks, and feels about the world around them.

Exactly the insights you need, when you need them.

Explore living data

YouGov Profiles is an ever-growing source of living consumer data, with 2 million+ data variables from YouGov’s 20 million+ global panel members in 49 markets.

Covering demographic, psychographic, attitudinal and behavioral consumer metrics, our data is collected daily and updated weekly.

Connect to YouGov BrandIndex for the most comprehensive view of everything your audience thinks, and feels about the world around them.

Exactly the insights you need, when you need them.

Understand your audience in depth

Precise audience profiling and segmentation empowers you with the knowledge of how to engage with your target audience at the right time, on the right channels. Understand what your audience loves and talk to them where they’re most receptive.

YouGov Profiles is part of an ever-growing source of constantly evolving, connected intelligence. We call it living data.

Plan your strategy with YouGov Profiles, then easily connect to YouGov’s other solutions; Track brand health, Explore online behavior, Activate campaigns and more.

A truly 360° view of your audience.

Understand your audience in depth

Precise audience profiling and segmentation empowers you with the knowledge of how to engage with your target audience at the right time, on the right channels. Understand what your audience loves and talk to them where they’re most receptive.

YouGov Profiles is part of an ever-growing source of constantly evolving, connected intelligence. We call it living data.

Plan your strategy with YouGov Profiles, then easily connect to YouGov’s other solutions; Track brand health, Explore online behavior, Activate campaigns and more.

A truly 360° view of your audience.

Granular audience profiling, made simple

24hr cloud platform
Your data is safely stored in our cloud-based, high performance data store.

Easy and interactive
Our simple drag-and-drop interface allows anyone to quickly get the data they need.

Research intuitive
Multiple modes of analysis including: group comparison, tables, graphs, and multitables to help you get the most from your data.

Weekly updates
Data sets are refreshed every week, for the freshest, most relevant data.

Flexible
Create unique custom filters and variables to extract the data that’s most useful to you.

Collaborative
Share data sets and custom filters, externally or with your team, quickly and easily.

Smart
YouGov uses Z-scores to automatically highlight the important variables that distinguish groups.

Customizable
Use YouGov Re-Contact to approach defined segments with further questions, or run your own surveys and feed the results straight into YouGov Profiles.

Depth of comparison
Compare data in all markets over specific time frames, global variables, pre-coded variables (such as income) and more.

Discover what you didn’t know about your audience

Use everything you never knew about your audience to build a hyper-granular portrait of not only them, but their entire world.

YouGov Profiles holds hundreds of thousands of data variables about YouGov panellists worldwide, across categories like:

  • Audiences
  • Brand Use & Perception
  • Consumer Behaviour
  • Current Events
  • Custom
  • Media Habits

Discover what you didn’t know about your audience

Use everything you never knew about your audience to build a hyper-granular portrait of not only them, but their entire world.

YouGov Profiles holds hundreds of thousands of data variables about YouGov panellists worldwide, across categories like:

  • Audiences
  • Brand Use & Perception
  • Consumer Behaviour
  • Current Events
  • Custom
  • Media Habits

You want to know more?
We look forward to hearing from you.