Be inspired
Find new inspiration for your projects from our expert studies, white papers and news from the automated AI research world.
LINK helped McDonald’s Suisse optimise its product range
In order to cater to the broadest customer requirement range possible, McDonald’s Suisse has been expanding its product range over the years. However, constantly expanding this range has also increased product manufacturing complexity. To address the trade-off between a comprehensive product range and the increasing quality assurance outlay from a customer perspective, LINK was commissioned to conduct a representative customer survey. The study aimed to optimise the portfolio so that customers’ needs could still be prioritised but without jeopardizing sales and turnover.
LINK and Swisscard AECS present a new concept for agile market research in Switzerland
Many companies face the challenge of providing market-related feedback within weeks or even days while keeping up with iterative development cycles. Classic market research projects that can run from one to three months, extending from the call for bids to the provision of results, simply cannot meet this need. “Agile market research” is frequently suggested as the solution, a term which is widely utilised by the trade press. Company practices generally focus on providing insights faster and/or more flexibly. In the process, quality issues may fall to the wayside or hardly be considered at all. But is it better to employ a “quick-and-dirty” survey on a non-representative group of people from a target group than to do no market research at all?
Be inspired
Find new inspiration for your projects from our expert studies, white papers and news from the automated AI research world.
LINK helped McDonald’s Suisse optimise its product range
In order to cater to the broadest customer requirement range possible, McDonald’s Suisse has been expanding its product range over the years. However, constantly expanding this range has also increased product manufacturing complexity. To address the trade-off between a comprehensive product range and the increasing quality assurance outlay from a customer perspective, LINK was commissioned to conduct a representative customer survey. The study aimed to optimise the portfolio so that customers’ needs could still be prioritised but without jeopardizing sales and turnover.
LINK and Swisscard AECS present a new concept for agile market research in Switzerland
Many companies face the challenge of providing market-related feedback within weeks or even days while keeping up with iterative development cycles. Classic market research projects that can run from one to three months, extending from the call for bids to the provision of results, simply cannot meet this need. “Agile market research” is frequently suggested as the solution, a term which is widely utilised by the trade press. Company practices generally focus on providing insights faster and/or more flexibly. In the process, quality issues may fall to the wayside or hardly be considered at all. But is it better to employ a “quick-and-dirty” survey on a non-representative group of people from a target group than to do no market research at all?