quantilope. Methods
quantilope is founded on complex automated methods. Each of these methods is intuitive and easily adaptable so that you can quickly find poignant insights for numerous questions.
A/B Test (monadic test)
The A/B Test (aka the monadic test) can compare product concepts, communication ideas or specific advertising forms via identically structured respondent groups.
Implicit Single Association Test (SAT)
The Single Association Test (SAT), based on neuroscientific research, is an implicit research method that aims to discover unconscious associations with a category, brand or product. An SAT determines which items (e.g., properties, emotional motives) consumers associate with an individual brand, category or concept.
Maximum Difference Scaling (MaxDiff)
Maximum Difference Scaling (MaxDiff) determines consumer preferences regarding product features, advertising claims or brands. MaxDiff can be utilised to understand which items should be prioritised by asking respondents to make trade-off decisions between the items.
Choice-Based Conjoint Analysis (CBC)
Choice-Based Conjoint Analysis (CBC) measures consumer preferences (e.g., the importance of properties) and their willingness to pay for products and services. The CBC asks participants to make trade-off decisions between products in a competitive environment. These trade-off decisions can then determine how various product properties such as brand, price or technical attributes influence the likelihood of product purchases.
Implicit Multiple Association Test (MAT)
The Multiple Association Test (MAT) is based on neuroscientific research and implicitly aims to uncover unconscious associations between multiple brands or products. An MAT determines which brand or product consumers most associate with specific items (e.g., properties, emotional motives).
Penalty Reward Analysis (Kano Factors)
Penalty Reward Analysis (also known as Kano Factors) investigates the link between success drivers and the target figure of a key driver analysis. The aim is to understand how an improvement or deterioration in the driver performance affects the target figure in order to come up with improvement measures.
Total Unduplicated Reach and Frequency (TURF)
Total Unduplicated Reach and Frequency (TURF) assesses the performance of a combination of products, features or marketing measures. The TURF analysis identifies which combination of products, features or measures appeals to the most consumers.
Key Driver Analysis
Key Driver Analysis determines the importance of various drivers (e.g., features, characteristics) of a target figure (e.g., brand appeal, purchase intention). As a result, levers for improving the relevant target figure can be prioritised. Typical use areas include brand, customer satisfaction and product concept studies.
Price Sensitivity Meter (PSM)
The Price Sensitivity Meter according to Van Westendorp is a method for determining the price perceptions and price thresholds of consumers regarding a particular product or service.
A/B Pre-Roll Test
The A/B Pre-Roll Test is an extension of the classic monadic A/B Test. It allows various advertisements to be tested in a digital environment.
quantilope. Methods
quantilope is founded on complex automated methods. Each of these methods is intuitive and easily adaptable so that you can quickly find poignant insights for numerous questions.
A/B Test (monadic test)
The A/B Test (aka the monadic test) can compare product concepts, communication ideas or specific advertising forms via identically structured respondent groups.
Price Sensitivity Meter (PSM)
The Price Sensitivity Meter according to Van Westendorp is a method for determining the price perceptions and price thresholds of consumers regarding a particular product or service.
Key Driver Analysis
Key Driver Analysis determines the importance of various drivers (e.g., features, characteristics) of a target figure (e.g., brand appeal, purchase intention). As a result, levers for improving the relevant target figure can be prioritised. Typical use areas include brand, customer satisfaction and product concept studies.
Total Unduplicated Reach and Frequency (TURF)
Total Unduplicated Reach and Frequency (TURF) assesses the performance of a combination of products, features or marketing measures. The TURF analysis identifies which combination of products, features or measures appeals to the most consumers.
Penalty Reward Analysis (Kano Factors)
Penalty Reward Analysis (also known as Kano Factors) investigates the link between success drivers and the target figure of a key driver analysis. The aim is to understand how an improvement or deterioration in the driver performance affects the target figure in order to come up with improvement measures.
Implicit Multiple Association Test (MAT)
The Multiple Association Test (MAT) is based on neuroscientific research and implicitly aims to uncover unconscious associations between multiple brands or products. An MAT determines which brand or product consumers most associate with specific items (e.g., properties, emotional motives).
Choice-Based Conjoint Analysis (CBC)
Choice-Based Conjoint Analysis (CBC) measures consumer preferences (e.g., the importance of properties) and their willingness to pay for products and services. The CBC asks participants to make trade-off decisions between products in a competitive environment. These trade-off decisions can then determine how various product properties such as brand, price or technical attributes influence the likelihood of product purchases.
Maximum Difference Scaling (MaxDiff)
Maximum Difference Scaling (MaxDiff) determines consumer preferences regarding product features, advertising claims or brands. MaxDiff can be utilised to understand which items should be prioritised by asking respondents to make trade-off decisions between the items.
Implicit Single Association Test (SAT)
The Single Association Test (SAT), based on neuroscientific research, is an implicit research method that aims to discover unconscious associations with a category, brand or product. An SAT determines which items (e.g., properties, emotional motives) consumers associate with an individual brand, category or concept.
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