quantilope. Tools
quantilope’s Agile Insights Software provides multiple templates for answering your questions – from brand strategy and product planning to communication and monitoring.
Brand strategy
quantilope provides templates for numerous questions regarding your brand strategy. These include brand health, target group analysis, brand associations, category audit as well as usage and attitude studies.
Typical questions regarding brand strategy:
- How does my brand compare with the competition?
- Who is my target group?
- Which unconscious associations (e.g., emotions, benefits) are associated with my brand?
- Which unconscious needs do consumers have regarding the category?
- What are the user attitudes and behavior patterns in my product category?
Product planning
quantilope offers templates for multiple questions regarding product planning. These include the concept test, brand price conjoints, package tests and idea screener.
Typical questions regarding product planning:
- Which of my product concepts has the greatest success potential?
- What are the optimum price and best-possible combination of properties for my product?
- What packaging design would increase the likelihood of people buying my product?
- Which of my many product ideas should I focus on?
- What is the optimum price for my product?
Advertising
quantilope provides templates for multiple questions regarding your advertising. These include ad tracking, the advertising pretest and the claim test.
Typical questions regarding advertising:
- What channels should I use for my advertising?
- Which advertising types will most increase the likelihood of people buying my product?
- Which claim is right for my product?
- Which advertising type will have the greatest effect on my target group?
Consumers
quantilope offers templates for questions relating to your consumers. These include campaign tracking, ad tracking, brand tracking, customer feedback and brand health.
Typical questions regarding consumers:
- How satisfied are my customers and what factors are responsible for this?
- How well known is my brand and how will its image change over time?
- Which of the forms of advertising that I use is most effective?
quantilope. Tools
quantilope’s Agile Insights Software offers a number of templates for answering your questions – from brand strategy and product planning to communication and monitoring.
Brand strategy
quantilope provides templates for numerous questions regarding your brand strategy. These include brand health, target group analysis, brand associations, category audit as well as usage and attitude studies.
Typical questions regarding brand strategy:
- How does my brand compare with the competition?
- Who is my target group?
- Which unconscious associations (e.g., emotions, benefits) are associated with my brand?
- Which unconscious needs do consumers have regarding the category?
- What are the user attitudes and behavior patterns in my product category?
Product planning
quantilope offers templates for multiple questions regarding product planning. These include the concept test, brand price conjoints, package tests and idea screener.
Typical questions regarding product planning:
- Which of my product concepts has the greatest success potential?
- What are the optimum price and best-possible combination of properties for my product?
- What packaging design would increase the likelihood of people buying my product?
- Which of my many product ideas should I focus on?
- What is the optimum price for my product?
Advertising
quantilope offers templates for numerous questions relating to your advertising. These include ad tracking, the advertising pretest and the claim test.
Typical questions regarding advertising:
- What channels should I use for my advertising?
- Which forms of advertising will increase the likelihood of people buying my product most?
- Which claim is right for my product?
- Which form of advertising will have the greatest effect on my target group?
Consumers
quantilope offers templates for questions relating to your consumers. These include campaign tracking, ad tracking, brand tracking, customer feedback and brand health.
Typical questions regarding consumers:
- How satisfied are my customers and what factors are responsible for this?
- How well known is my brand and how will its image change over time?
- Which of the forms of advertising that I use is most effective?