Successful brands are well-known, popular and convey messages with which their target groups identify. Their individuality and relevance in the ever more diverse and dynamic brand world make them stand out clearly from the competition and thus manage to retain their customers for the long term. But what can you as a company do to actively influence the success of your brand over the long term? How should you manage the positioning of your brand for maximum success?
What messages do you need to use to strengthen your brand?

Based on our many years of experience, we help you answer all of your brand management questions. To get you quality results, we use qualitative methods such as group discussions or customer workshops as well as quantitative methods such as representative surveys of customers and non-customers, as required.

Better decisions begin with reliable and relevant insights

We distinguish between two basic dimensions of brand performance: Awareness and attractiveness. To determine the status quo of your brand, we first evaluate how it is positioned in these two dimensions compared to the competition. How is your brand perceived by customers and non-customers? What are its USPs and where are its weaknesses compared to the competition?

The next step is to steer the brand towards a successful future on the basis of our insights. Through targeted analyses, we find what drives the success of your brand: We determine your unique selling points with the greatest influence on your target positioning and thus create the basis for important strategic decisions. With our years of industry-specific expertise, we derive concrete conclusions, improve positioning aspects of your brand, and support you in setting your brand up for lasting success.

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Marianne Altgeld

Head of Retail & FMCG Research