Successful brands are well-known, popular and convey messages with which their target groups identify. Their individuality and relevance in the ever more diverse and dynamic brand world make them stand out clearly from the competition and thus manage to retain their customers for the long term. But what can you as a company do to actively influence the success of your brand over the long term? How should you manage the positioning of your brand for maximum success? What messages do you need to use to strengthen your brand?
Based on our many years of experience, we help you answer these and all other questions to do with successful brand management. To this end, we use qualitative methods such as group discussions or customer workshops as well as quantitative methods such as representative surveys of customers and non-customers, as required.
Reliable and relevant insights for better decisions
We distinguish two basic dimensions of brand performance, on which brands can be strong or weak: Awareness and attractiveness. So to determine the status quo of your brand, we first evaluate how it is positioned in these two dimensions compared to the competition. How is your brand perceived by customers and non-customers? What are its USPs and where are its weaknesses compared to the competition?
The next step is to steer the brand successfully into the future on the basis of insights. Through targeted analyses we find out for you what drives the success of your brand: We determine your unique selling points with the greatest influence on your target positioning and thus create the basis for important strategic decisions. With our many years of industry-specific expertise, we derive concrete measures from this, improve positioning aspects of your brand and support you in establishing your brand in the market with lasting success.
Head of the Western Market & Consumer Goods / Retail Division