Tracking the performance of your brand in the competitive environment

Brand monitoring is an essential instrument for corporate brand management. Gain regular insights into the performance of your brand and monitor the development of key brand KPIs in the competitive environment, for example:

  • Is brand awareness in the market increasing as planned?
  • Is your brand gaining or losing appeal with your target group?
  • Is brand performance improving compared to the competition?

Check the success of your strategic measures and find out how you can actively influence and control the success of your brand. Through regular survey waves, e.g. on a monthly or annual basis, you can identify both positive and negative swings in your and your competitors’ business. From this we can derive for you the impact that any marketing and sales activities or press reports have on market perception.

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Marianne Altgeld

Head of Retail & FMCG Research