What does your brand stand for from the perspective of your target group?

Find out how your brand is currently positioned in the competitive environment and check whether this positioning is also tailored to your target groups:

  • Do your target groups identify with your brand?
  • How does your target group think, live and behave?
  • How and with which messages can you reach and activate your target group?

With our targeted brand evaluation, we help you to understand in which dimensions your brand performs better or worse than your competitors, how relevant these dimensions are and how you can stand out from them better.

Contact us

Marianne Altgeld

Head of Retail & FMCG Research