Customer segmentation and personas: Determining the customer types of relevance for you

Very few institutions, brands and companies serve a single homogeneous customer target group.
As a rule, it is made up of sub-target groups that are homogeneous in themselves, but which differ greatly from the others.
It is critical for success to understand which target groups are relevant for you, which services you offer to which target group and how you have to address the individual target groups.

We develop a customer segmentation tailored to your needs and never lose sight of practicability in subsequent market cultivation.
It does not matter whether personas are used to identify ideal-typical target persons as representatives for customer segments, to quantify and explain customer segments in more detail or whether a known segmentation is stored in the CRM database.

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Brigitte Rush-Gleissner

Head of Qualitative Market Research