Even if the entire business world is talking about customer centricity,, few institutions really understand their target groups: what makes them tick and how they change. Who do you want to reach with which products and messages and at which customer contact points? How do your customers behave at the PoS? What do you need to do to increase your market share with younger generations? If you can’t answer these kinds of questions accurately and for all your target groups, you need to get to know your customers better. A deep insight into the attitudes and behaviour of your target groups can help you understand their behaviour, habits, life circumstances as well as why they use and purchase products.

Market research in the most realistic environment possible leads to true customer understanding

We analyse the behaviour of your customers using existing data alongside data we collect ourselves. From this we abstract valuable insights for your business. To better understand your target groups, the right research method must be chosen based on your research question:

  • How do your customers use your product at home? We can determine this on site (in-home).
  • How does your target group learn about your institution and services online? We accompany your customers and non-customers online during the search and purchase process.
  • If your customers need to be divided into different segments that you want to address, we set up qualitative and quantitative segmentation studies for you.

Contact us

Philipp Fessler

Head of Analytics