The development of mobility and transport represents a central pillar of the social research carried out by LINK and provides findings on the perception and use of mobility in society. On the one hand, our research provides information about general traffic problems with regard to over- or under-utilisation of infrastructure, negative ecological consequences of mobility, but also the population’s openness towards future scenarios with regard to mobility. On the other hand, we address concrete questions such as the population’s satisfaction with specific mobility offers (e.g. satisfaction with public transport).

Integration of classic survey data with real-time measurement data

In addition to explicit cross-channel surveys (CATI, CAWI, CAPI etc.), we also carry out traffic censuses on site or integrate geodata from mobile devices to measure actual mobility behaviour. In combination with survey data, we can identify diverse change processes in society and their impact on mobility and transport, enabling you to better assess the potential for planned measures.

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Matthias Winzer

Teamleader social research