To better manage your business, you must better understand your customers. Achieving that requires access to the implicit brain, in other words, the intuitive System 1 (autopilot), as Daniel Kahneman, the 2002 Nobel Prize winner in Economics, describes it. Most purchase decisions are made in the implicit brain. Every marketing measure also leaves implicit traces in the brain, especially in the associative memory. We use modern market research techniques based on neuroscience, such as implicit association tests, EEG measurements or eye tracking, to show you what is happening in your customer’s head. We thus provide you with a clear and precise answer to why a purchase decision is made from the customer’s viewpoint, and support you in experiencing evidence-oriented insights and making customer-oriented decisions.