Product, packaging and innovation research: Get to the bottom of your concepts

No matter what your product, service or innovation is about: we support you in ensuring your market success. When developing a suitable test design, we consider the following aspects, among others:

  • What kind of product or service is it? (degree of complexity, novelty, price level)
  • Which customer target groups should be considered? (B2B/ B2C; regional vs. international; customer segments)
  • What stage of maturity is your concept at? (idea, concrete concept, prototype, existing product, relaunch with new features)

On the basis of our tests with (potential) customers, we tell you which market potentials exist, what is the level of customer acceptance among the various target groups and what a successful market launch depends on.

Contact us

Marianne Altgeld

Head of Retail & FMCG Research