In times of globalisation and digitalisation, product development cycles are shortening dramatically. New products and services have to be developed, brought to market and in turn replaced by innovations at ever shorter intervals.
This pressure increases the risk of misguided developments and failed product launches. In order to successfully launch a service on the market, customer acceptance must be examined in detail. Therefore, it makes sense in all phases of product development to test and optimise your concepts on the market. Typical questions, which we would be pleased to support you with, are:

  • What market potential does my product idea have?
  • What are the most important features or performance components that my product absolutely must offer?
  • How is the product perceived in the competitive context?
  • Which packaging design promises the greatest customer acceptance?
  • What is the right price for my product or service?

Test your product and service ideas with potential customers


Depending on your question, we recommend the right method to validly test your products and services and optimise them based on customer insights. In the qualitative area, for example, product test sessions with potential customers, group discussions or interviews with industry experts are used. Quantitative solutions include concept and product tests as well as in-home use tests. Finally, we often use desk research modules to gain a better understanding of market potential and the competitive environment.

Contact us

Laura Colledani

Head of the Western Market & Consumer Goods / Retail Division