In the age of customer and user centricity, relevant insights are essential to successfully assert oneself against the competition. In practice, however, there is often not enough time to deal with the various methods and services. With our 30 years of expertise in the areas of market and social research, we therefore support you as project managers and consultants in the planning, implementation and/or evaluation of your projects in the areas of customer and user insights.

We can help you to prepare existing data with the help of automated reporting or individualised dashboard solutions in real time and provide information about adequate analysis methods for your issue (e.g. are mean value comparisons sufficient or complex machine learning methods necessary?). Naturally, we support you in choosing a suitable study design (e.g. AB Test vs. complex design), the appropriate survey method for your target group (quantitative or qualitative, online or telephone, mix of methods etc.) as well as in creating and programming questionnaires and interview guidelines.