Usage & Attitude: Determining product usage and attitudes of the target group

Successful marketing of consumer goods requires sound knowledge about the use and perception of the products. Our research expertise in the area of Usage & Attitude gives you the opportunity to gain a realistic insight into these topics.
How, why and when do your customers use your products and services? What attitudes and motives does your target group have in relation to your market segment, your product and your company? The resulting insights form the basis for an all-round understanding of the target customers. They help to define product, marketing and sales strategies and thus form the basis for concrete market development measures.

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Philipp Fessler

Head of the Analytics research group