Simple zero measurement/follow-up measurement designs check how key parameters, such as product awareness, brand appeal or willingness to buy, are changed overall by an advertising flight. Short measurements on LINK Trend Online are possible with a survey before and after the communication campaign is launched, as are specific ad-hoc projects which collect additional elements (e.g. evaluation of the campaign). We have tested questionnaire grids and report templates that are specifically adapted to your objectives.

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Susanne Vontobel

Head of the Eastern & Financial Services Division