Keeping a Constant Eye on Your Brand. The Swiss Brand Observer.

With over 100,000 interviews per year, weekly data updates and an enormous variety of brands from different sectors, the Swiss Brand Observer sets new standards. The market observation tool, which is unique in Switzerland, offers you completely new possibilities to continuously observe, control and develop your brand, your marketing and your strategy.

Continuous brand study
with over 100’000 interviews
spanning 365 days in the year

Weekly update of 2,000 representative brand ratings

Highest data quality due to the largest & highest quality consumer panel in Switzerland

with over 100’000 interviews
spanning 365 days in the year

Highest data quality due to the largest & highest quality consumer panel in Switzerland

Keep an eye on your environment:

The Swiss Brand Observer covers a high diversity of brands from various industries such as health insurance, insurance, financial services, telecommunications, (online) retail, FMCG and others.
A small excerpt of brands:

Focus on What Really Interests You:

26 KPIs

The Swiss Brand Observer collects 26 of the most important key performance indicators to control your marketing activities and to successfully manage your brand. Examples: Brand awareness, advertising perception, willingness to recommend, consideration and sustainability image.

Target Group
Information

LINK has the largest consumer panel in Switzerland with more than 115,000 people and thus offers the greatest diversity of data for a wide range of target groups.

The panel variables include among others gender, age, region, customer status, household income and media use. In combination with the 26 KPIs collected, this creates very versatile evaluation options.

Reports & Analyses

Experience the evaluation options, combined with maximum usability, in your personal online dashboard. Tailored to your brand, your needs and your target group.

The dashboard offers you the possibility to analyze and track your brand funnel, satisfaction & recommendation, your brand image, your brand positioning as well as advertising & PR perception and more.

Due to the continuous data collection, both short-term success measurements and time series analyses for long-term brand development are possible.

KPI Scorecard

Brand Funnel

Specific Target Group Analyses

Time Series Analyses

Brand Positioning

Advertising Perception

Focus on What Really Interests You:

18 KPIs

The Swiss Brand Observer collects 22 of the most important key performance indicators to control your marketing activities and to successfully manage your brand. Examples: Brand awareness, advertising perception, willingness to recommend, consideration and sustainability image.

Target Group Information

LINK has the largest consumer panel in Switzerland with more than 115,000 people and thus offers the greatest diversity of data for a wide range of target groups.

The panel variables include among others gender, age, region, customer status, household income and media use. In combination with the 22 KPIs collected, this creates very versatile evaluation options.

Reports & Analyses

Experience the evaluation options, combined with maximum usability, in your personal online dashboard. Tailored to your brand, your needs and your target group.

Due to the continuous data collection, both short-term success measurements and time series analyses for long-term brand development are possible.