Making the brand performance and market demand of Swiss energy supply companies (ESCs) visible, predictable and controllable
With the help of a representative consumer survey involving 10,000 private persons in Switzerland, various potentials and trends in the energy market are researched, the brand performance of the 29 biggest ESCs is measured using various KPIs and the customer relationship is examined. The results are projected to a municipal and hectare level using data science models and made available via an adaptive dashboard.
Rendre visibles, planifiables et contrôlables la demande du marché et la performance de marque des entreprises d’approvisionnement en énergie (EAE) suisses.
Des études consommateurs représentatives auprès de 10 000 particulières et particuliers en Suisse ont permis d’analyser divers potentiels et différentes tendances du marché de l’énergie, de mesurer la performance de marque des 29 principales EAE à l’aide de divers KPI et de mettre en lumière la relation clientèle. Les résultats sont extrapolés à l’échelle de la commune et de l’hectare grâce à des modèles de data science et mis à disposition par le biais d’un tableau de bord évolutif.
Switzerland’s biggest energy customer survey in the B2C sector, valid results for all language regions and cantons
Determining your own local brand performance compared to other ESCs
Customer satisfaction and willingness to switch supplier in benchmarking
Switzerland’s biggest energy customer survey in the B2C sector, valid results for all language regions and cantons
Determining your own local brand performance compared to other ESCs
Customer satisfaction and willingness to switch supplier in benchmarking
Overview of the potential of various energy products according to target group, canton, municipality and even hectare for more effective marketing activities
Dynamic self-service dashboard including data export options as well as various filter options – geographical perspective through cartographic modeling
Overview of the potential of various energy products according to target group, canton, municipality and even hectare for more effective marketing activities
Dynamic self-service dashboard including data export options as well as various filter options – geographical perspective through cartographic modeling
Keep track of your market situation:
The ESC Market Atlas (EVU Marktatlas) depicts the entire Swiss energy supply market from a B2C perspective. A selection of the most important ESCs:
Focus on what really interests you:
GOAL
- More effective marketing and greater customer focus for Swiss ESCs through increased market transparency against a backdrop of possible liberalization
WHY
- Limited access to market potentials as well as the views and opinions of customers in Switzerland (even within your own supply area in certain cases)
- Need for valid, data-based foundations for strategic marketing decisions
- Opportunities to compare your own performance as regards brand familiarity and attractiveness as well as customer loyalty were not available to date
HOW
- Comprehensive, representative consumer survey involving 10,000 private persons throughout Switzerland
- Projecting the results to a municipal and hectare level using data science models
- Data preparation and provision on an adaptive dashboard
WHAT FOR
- Determining your local performance, brand comparison and market perspective
- Product potential and customer understanding
- Checking measures using a time comparison
Preferences, potential and level of information
Customer relationship
Brand performance
Focus on what really interests you:
GOAL
More effective marketing and greater customer focus for Swiss ESCs through increased market transparency against a backdrop of possible liberalization
WHY
- Limited access to market potentials as well as the views and opinions of customers in Switzerland (even within your own supply area in certain cases)
- Need for valid, data-based foundations for strategic marketing decisions
- Opportunities to compare your own performance as regards brand familiarity and attractiveness as well as customer loyalty were not available to date
HOW
- Comprehensive, representative consumer survey involving 10,000 private persons throughout Switzerland
- Projecting the results to a municipal and hectare level using data science models
- Data preparation and provision on an adaptive dashboard
WHAT FOR
- Determining your local performance, brand comparison and market perspective
- Product potential and customer understanding
- Checking measures using a time comparison
Preferences, potential and level of information
Customer relationship
Brand performance
Would you like to know more?
We look forward to hearing from you.