LINK – Facts for better decisions

We provide facts. Our work leads to better decisions, always. We enthusiastically help companies and decision makers to understand markets and consumers in more depth. Whether it’s a traditional company, an authority or a startup – the LINK team is always the right partner. We listen, adopt an entrepreneurial perspective, and get actively involved: committed, competent, precise, reliable, and with a clear focus on quality and results. Thanks to our method knowledge, we obtain market data efficiently and effectively. We incorporate benchmarks, gain insights, and develop recommendations for action, hand in hand with our customers.

For over 40 years we have been conducting market and social research at the highest level.

The LINK Marketing Services AG is based in Lucerne and was founded by Joseph Stofer and Horst Heidemeyer in 1981. Innovation has always been our company’s main focus: In 1984, we were the first Swiss market research company to use an internally developed software for computer-assisted telephone interviewing. Another milestone in the history of LINK was the start of online surveys in 1998. As a pioneering company in Switzerland, we built an online panel recruited by telephone for this purpose, and conducted the first surveys via smartphone in 2011.

Continuous innovation at the cutting edge

Innovation continues to play a major role at LINK. In 2019, LINK introduced two digital products to the market: the Product Concept Test and the Municipality Check. The Predictive Promoter Score was also developed in 2019 and allows our customers to harness the power of artificial intelligence to learn more from customer feedback.

In 2021, we established two innovative products on the Swiss market. The license partnership with the agile end-to-end research tool quantilope enables the automation and flexible design of surveys for quick and particularly meaningful insights, while Swiss Brand Observer as a first ongoing marketing study always offers the latest insights into the consumer perceptions of 200 Swiss brands.

We’re devoted to the highest standards and results you can count on

We strive to make an increasingly complex world understandable for our customers and provide them with valid bases for their decisions through our rigorous analyses. In this way, we not only help companies and government offices in Switzerland but also give every citizen a voice that is actually heard. We offer our customers industry expertise, methodological knowledge, specialist knowledge, consulting, and project management experience and help them make better decisions through reliable data and insights.

LINK: A YouGov Company

As of December 2021, we are part of the globally leading YouGov group and distribute the globally renowned data products Profiles, BrandIndex as well as Global Profiles. At the same time, we have access to the YouGov panel with more than 17 million panel members worldwide. Our local expertise also remains: The LINK Panel remains separate from that of YouGov and will continue to provide our clients with the largest and highest quality survey pool in Switzerland.

As part of our 40th-anniversary celebrations, we examined what makes Switzerland tick in 2021:

Timeline

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LINK in facts and figures

  • Non-listed public limited company with headquarters in Lucerne and further offices in Zurich, Lausanne, and Lugano.
  • Member of the Swiss Market and Social Research Association
  • Employs a total of around 100 staff and around 500 part-time interviewers.
  • Handles around 800 research projects, encodes around 1,300,000 lines of open questions, and records the results in over 12,000 PowerPoint slides every year.
  • Online panel is the best in Switzerland with 115,000 panellists.
  • CATI pool allows us to interview 500,000 people by telephone at any time.
  • Conducts over 600,000 online interviews each year, totalling 8,000,000 minutes.

100

Employees

500

Interviewers

115,000

Online panellists

500,000

Persons on the CATI panel

The management of LINK


For our customers and employees, we as management want to continue successfully shaping LINK's history of development of over 40 years in the future, too.

Benedikt Lüthi
CEO

“LINK is a fascinating group of people with a wide range of skills and knowledge in empirical economic research, marketing, statistics, mathematics, psychology, sociology and economics. But first and foremost, it is a community of people who work together to achieve results for our customers.”

Studied history and business administration at the University of Zurich, with further education in management at Harvard Business School and a diploma in sports teaching at ETH Zurich. Management experience as CEO and board member of several medium-sized companies. Previously worked for seven years as a consultant with responsibility for a leading strategy and restructuring consultancy.

For our customers and employees, we as management want to continue successfully shaping LINK's almost 40-year history of development in the future, too.

Benedikt Lüthi

CEO

“LINK is a fascinating group of people with a wide range of skills and knowledge in empirical economic research, marketing, statistics, mathematics, psychology, sociology and economics. But first and foremost, it is a community of people who work together to achieve results for our customers.”

Studied history and business administration at the University of Zurich, with further education in management at Harvard Business School and a diploma in sports teaching at ETH Zurich. Management experience as CEO and board member of several medium-sized companies. Previously worked for seven years as a consultant with responsibility for a leading strategy and restructuring consultancy.

Dr. Sabine Frenzel
Managing Director Social Research

“Big Data is on everyone’s lips and having a Data Lake seems to be good form. Making sense out of this flood of data is the real challenge, however. What could be more obvious than to ask the people behind the data and bring them to life – that is my passion and the claim of LINK as a whole.”

Master of Arts in English Language and Literature at the University of Mannheim and Doctor of Philosophy in Linguistics at the Philipps University of Marburg. Already active on the institute side before joining LINK as Director Research and Consulting and a member of our management team.

Research experience includes the areas of media use; mobility and trend research on topics such as the sharing economy, autonomous driving, electric mobility; international opinion research with a focus on sustainability with regard to ecological, economic and social aspects.

Dr. Sabine Frenzel

Managing Director Social Research

“Big Data is on everyone’s lips and having a Data Lake seems to be good form. Making sense out of this flood of data is the real challenge, however. What could be more obvious than to ask the people behind the data and bring them to life – that is my passion and the claim of LINK as a whole.”

Master of Arts in English Language and Literature at the University of Mannheim and Doctor of Philosophy in Linguistics at the Philipps University of Marburg. Already active on the institute side before joining LINK as Director Research and Consulting and a member of our management team.

Research experience includes the areas of media use; mobility and trend research on topics such as the sharing economy, autonomous driving, electric mobility; international opinion research with a focus on sustainability with regard to ecological, economic and social aspects.

Stefan Reiser
Managing Director Marketing Research

“When companies make better decisions with our support, we fulfil our purpose – my job is to create the conditions for this to happen.”

Diploma in Business Informatics with a focus on system development and database applications, marketing and statistics at the Otto-Friedrich-University Bamberg.

Even before joining LINK, he had already worked as a unit manager for marketing research and market intelligence professional on both the company and institute side. Research priorities are in the areas of customer experience, market and product potential analyses, employee engagement, product, price and advertising research, and visitor flow analyses. His experience includes B2B and B2C research, international projects, qualitative and quantitative methods and analytical studies.

Board member of the Swiss Data Insights Association (SWISS INSIGHTS).

Stefan Reiser

Managing Director Marketing Research

“When companies make better decisions with our support, we fulfil our purpose – my job is to create the conditions for this to happen.”

Diploma in Business Informatics with a focus on system development and database applications, marketing and statistics at the Otto-Friedrich-University Bamberg.

Even before joining LINK, he had already worked as a unit manager for marketing research and market intelligence professional on both the company and institute side. Research priorities are in the areas of customer experience, market and product potential analyses, employee engagement, product, price and advertising research, and visitor flow analyses. His experience includes B2B and B2C research, international projects, qualitative and quantitative methods and analytical studies.

Board member of the Swiss Data Insights Association (SWISS INSIGHTS).

Lukas Theiler

COO / CFO

Deputy CEO

“Data-driven business management and automation are the keys to the services areas of Finance, HR, IT, Data & Analytics and Research Operations.”

Master of Science in Computer Science and Psychology at the University of Fribourg. Research experience in the fields of artificial intelligence and computer vision.

In his various roles in IT engineering, consulting and management, he has always had a strong focus on customers, leadership, innovation, digital transformation and operational excellence.

Lukas Theiler
COO / CFO
Deputy CEO

“Data-driven business management and automation are the keys to the services areas of Finance, HR, IT, Data & Analytics and Research Operations.”

Master of Science in Computer Science and Psychology at the University of Fribourg. Research experience in the fields of artificial intelligence and computer vision.

In his various roles in IT engineering, consulting and management, he has always had a strong focus on customers, leadership, innovation, digital transformation and operational excellence.

Stefanie Brunner

Head of Human Resources, Marketing & Communication

“Build your business by building your people. At LINK, I oversee personnel planning, management, development and communication in line with the needs of the employees and the company’s objectives.”

Master of Science in Psychology at the University of Berne and a CAS in Systemic Solution Orientated Coaching at the Zurich University of Applied Sciences.

In various functions in personnel and organisational development, executive selection, and internal HR, her focus has always been on personnel development, leadership development, labour law, and recruitment.

Stefanie Brunner
Head of Human Resources, Marketing & Communication

“Build your business by building your people. At LINK, I oversee personnel planning, management, development and communication in line with the needs of the employees and the company’s objectives.”

Master of Science in Psychology at the University of Berne and a CAS in Systemic Solution Orientated Coaching at the Zurich University of Applied Sciences.

In various functions in personnel and organisational development, executive selection, and internal HR, her focus has always been on personnel development, leadership development, labour law, and recruitment.

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