Timeline

  • 1981

    Foundation of LINK with headquarters in Lucerne

  • 1986

    Opening of the Frankfurt office

  • 1987

    Foundation of LINK Qualitative AG (subsidiary)

  • 2000

    Opening of the Zurich office

  • 2011

    Introduction of surveys for smartphones

  • 2019

    Integration of LINK Qualitative AG (subsidiary) into LINK Marketingservices AG

  • 1984

    First CATI institute in Switzerland

  • 1987

    Opening of the Lausanne office

  • 1998

    Establishment of the first online panel

  • 2009

    Opening of Lugano office

  • 2012

    Merger with D&S Institut für Marktforschungs- und Kommunikations AG, takeover of the Bern location

  • 2019

    Launch LINK Municipality Check

The LINK in facts and figures

100

Employees

1,000

Interviewers

115,000

Online panellists

400,000

Persons on the CATI panel

We stand for highest methodical competence and excellent delivery results

The management of LINK


“For our customers and employees, we as management want to continue successfully shaping LINK's almost 40-year history of development in the future, too.”

“LINK is a fascinating group of people with a wide range of skills and knowledge in empirical economic research, marketing, statistics, mathematics, psychology, sociology and economics. But first and foremost, it is a community of people who work together to achieve results for our customers.”

Benedict Lüthi

Studied history and business administration at the University of Zurich, further education in management at Harvard Business School and a diploma in sports teaching at ETH Zurich. Management experience as CEO and board member of medium-sized companies. Previously worked for seven years as a consultant with responsibility for a leading strategy and restructuring consultancy.


Dr. Sabine Frenzel
Head of Social Research Division
Member of the board

“Big Data is on everyone’s lips and having a Data Lake seems to be good form. Making sense out of this flood of data is the real challenge, however. What could be more obvious than to ask the people behind the data and bring them to life – that is my passion and the claim of LINK as a whole.”

Dr Sabine Frenzel

Master of Arts in English Language and Literature at the University of Mannheim and Doctor of Philosophy in Linguistics at the Philipps University of Marburg. Already active on the institute side before LINK as Director Research and Consulting and member of the management. Research experience in the areas of media use; mobility and trend research on topics such as the sharing economy, autonomous driving, electric mobility; international opinion research with a focus on sustainability with regard to ecological, economic and social aspects.


Stefan Reiser
Head of Marketing Research Division
Member of the board

“When companies make better decisions with our support, we fulfil our purpose – my job is to create the conditions for this to happen.”

Stefan Reiser

Diploma in Business Informatics with a focus on system development and database applications, marketing and statistics at the Otto-Friedrich-University Bamberg. Even before LINK, he had already worked as a unit manager for marketing research and market intelligence on the company and institute side. Research priorities in the areas of customer experience, market and product potential analyses, employee engagement, product, price and advertising research, and visitor flow analyses. His experience includes B2B and B2C research, international projects, qualitative and quantitative methods and analytical studies. Board member of the vsms Swiss Market and Social Research Association.


Lukas Theiler
COO, Head of Services Division
Member of the board

“Data-driven business management and automation are the keys to the services areas of Finance, HR, IT, Data & Analytics and Research Operations.”

Lukas Theiler

Master of Science in Computer Science and Psychology at the University of Fribourg. Research experience in the fields of artificial intelligence and computer vision. In his various roles in IT engineering, consulting and management, he has always had a strong focus on customers, leadership, innovation, digital transformation and operational excellence.


Stefanie Brunner
Head of Human Resources
Member of the extended board

“Build your business by building your people. At LINK, I oversee personnel planning, management, development and communication in line with the needs of the employees and the company’s objectives.”

Stephanie Brunner

Master of Science in Psychology at the University of Berne and a CAS in Systemic Solution Orientated Coaching at the Zurich University of Applied Sciences. In various functions in personnel and organisational development, executive selection and internal HR, her focus has always been on personnel development, leadership development, labour law and recruitment.